If life is a video game, the graphics are great, but the plot is confusing and the tutorial is way too long.

If life is a video game, the graphics are great, but the plot is confusing and the tutorial is way too long.

An exhibition by Cedric Zellweger

5 September 2026 – 10 January 2027

The Swiss Camera Museum is proud to present the international première of an original exhibition devoted to the work of Swiss photographer Cedric Zellweger, winner of the IMAGES VEVEY x ECAL 2025 award at the Grand Prix Images Vevey. Presented as part of the 2026 Images Vevey Biennale, the exhibition offers a unique opportunity to peek behind the scenes in the artist’s studio, see him at work and understand the stories behind his pictures.

Elon Musk is now the richest man in the world and as such, embodies our collective inconsistencies in an age of hyperconsumerism. An entrepreneur and former adviser to the US President, Musk is father of a blended family and has fourteen known children. Cedric Zellweger takes Musk’s unusual career as the starting point for an ambitious, critical project documenting our era. The artist picks out a wide range of toys, figures, photos and magazines from antiques fairs and websites selling second-hand products. Over a period of several weeks, he then poses the hundred or so items – collected or made with the aid of a 3-D printer, often hung on a piece of fishing line – and photographs them using an analogue camera. The result is a series of pictures, each teeming with references to current affairs. During a residency at the Swiss Camera Museum as part of the 2026 Images Vevey Biennale, Zellweger is pursuing the diploma work he began at the Lausanne School of Art (ECAL) by creating one of these photo-tableaux in public. With a title that quotes a tweet by Musk, the sequence of pictures offers an analogue analysis of the actions of politicians and tech giants and in doing so, raises a question: is this really the world we want to live in?

 

An original scenography devised by Images Vevey and the artist.

Curation: Stefano Stoll and Images Vevey.

International premiere of the exhibition, presented as part of the IMAGES VEVEY × ECAL award in 2025. Produced by Images Vevey in partnership with the Swiss Camera Museum, Vevey.

Images Vevey Biennale, 5-27 September 2026.